Preeti Nirman
Hi, I have a conference in three weeks from now and I am actually really psyched about it. I mean, it is an international conference and all these knowledgeable people of my research area will be there and it is my first time, so yeah, I am completely freaked out. The only presentations that I […]
Continue reading Conference presentation! Tips needed! Hi I need some advice regarding what type of analysis I should do, maybe mixed method, using thematic analysis with quantitative analysis. I am a bit lost as it is quite confusing. In my study I have to investigate the marketing strategies adopted by the international fast food entrants in India and what difficulties they […]
Continue reading Feeling confused with mixed methods and survey analysis
Have you thought about other strategies like case studies and observations? If you are thinking about interviews and generating themes, are you allowed to video or record participants and generate transcripts? And what are you aiming at, I mean what all do you want to investigate in the marketing strategies? Have you identified your research questions?
@Danielle: You almost scared me with so many questions. No, I haven’t thought about case studies and observation method, I strongly believe that interviews and survey are the best options. I am planning to generate transcripts and conduct interviews with the managers of McDonalds, Dominos and KFC. I want to investigate the most popular and effective marketing strategy that they use (the reason behind their popularity). Also I want to find their shortcomings and how they can improve. My research questions are:
For what reasons do Indian consumers prefer foreign fast foods entrants over Indian restaurants?
What are the marketing strategies adopted by foreign fast food entrants?
How do the marketing strategies adopted by foreign fast food entrants differ from the marketing strategies adopted by the Indian marketers?
What are the challenges encountered by the international fast food companies learn about Indian belief and different cultural values?
Hey, sorry for scaring you. Questionnaires are best useful when you have to collect large amount of information. The data collected from then is easily quantified and analyzed more scientifically. However, they are not that could for validity and reliability as you don’t know what the respondents have interpreted from your questions and if they are honest about their answers or not. On the other hand, interviews are useful for in-depth research. You can get more detailed information about your respondent’s perceptions and then you can generate themes from them. Both the methods will be good for your research but time-consuming. The data will be large so its analysis will also require more time and efforts. Also, you have to decide on the type of interviews and questionnaires.
Thanks for that. I am settling for conducting structured interviews with the employees and quantitative questionnaire with the customers. I can then generate themes from the interview transcripts and do descriptive statistics on the data collected from the questionnaires. At least that is what I am planning. My next doubt is what sample should I choose?
What is your population? Determine that first. Then using a sample size formula, calculate your sample on the basis of population and confidence interval. There a lot of calculators available online, you can refer them or look for a formula.
How to you settle for the population? I mean, there are so many people who visit the restaurant, how am I supposed to calculate that? Also, how to estimate the confidence interval?
Population is simply the people who you need to survey or target. For example, you want to find out the perception of people regarding the safety in airliners. For that, your population would be those who travel in airplanes. You can get the statistics from the report of airline industry in a particular region. Say the population is 1000 people who travel via planes. Now as far as confidence interval is concerned, I don’t know what that is, but I took it as 95% as that’s the general way. So, I can’t help in that respect. However, once you understand your confidence interval, you can use this formula for calculating the sample size:
n=(Z^2*p*q)/e^2
Where, n is the sample size, Z is the value for confidence level (1.96 for 95% confidence interval), p is percentage for picking a choice (usually 0.5), q is p-1, e is the desired level of precision (I took it as 0.4).
Eden Brockman 4:15 am on September 5, 2016 Permalink | Log in to Reply
Work on your presentation. The matter in your slides should be short and visible, while the design must be appealing. You can use power point for that, it is the easiest tool to use, or use HTML, if you know it.
Tia Ross 4:23 am on September 5, 2016 Permalink | Log in to Reply
I think the questions that follow after the presentation are the biggest hurdle, so you must be prepared to answer all the queries. Have a look at the following tips for that:
http://www.statisticsconsultation.com/blog/in-a-conference-how-to-handle-the-questions-that-follow-your-presentation/